Our Services
Advice is offered in several areas:
Brands are the most valuable long term asset a company and its shareholders own. Optimising their consumer proposition is critical -
- Brand Positioning
- Brand Strategy
- Competitor Assessment
- Brand portfolio mapping and investment optimisation
Always the most expensive and resource hungry part of the marketing mix. Deciding what to say, to whom, and where and how to say it is fundamental -
- Communications Strategy
- Investment optimisation
- Media selection
- Optimising consumer and trade promotions
Getting the very best commercial creativity from your agencies requires a mix of process management, trust and mutual respect -
- Agency selection, assessment and remuneration
- Agency briefing for optimal results
- All aspects of creative development
- Packaging
- Sales Promotion
The identification and development of new and sustainable cash flows is one of the prime responsibilities of the senior team. This may mean developing existing brand offerings, creating new ones under the same Master brand, launching an entirely new brand or indeed acquiring an appropriate one.
- Innovation Strategies for growth
- Structures and processes for results
- Business case development
- Project initialisation
- Ideas generation
Understanding the business role of your brand for the retailer and how shoppers shop the category will materially affect the likely listing and support decisions for your brands.
- Category strategies
- Trade presentations
- Trade advertising
- Pricing and promotional assessment
- Customer investment strategies
360 degree communications planning and coordination is essential in managing a brand or company’s reputation in today’s transparent world -
- Public Relations Planning
- Communications strategy – Internal and External
- Sponsorship strategy and implementation
- Corporate Events
- Company Reports and Presentations
- Conference and event chairmanship and speeches
People matter. Creating efficient structures and effective teams lies at the heart of professional brand and category management.
- Marketing structures
- Capability assessment
- Development planning
- Commercial Planning Processes
Having access to an experienced and ‘ user friendly’ client can be of great benefit to agencies of all disciplines and can be a catalyst in improving client/agency relationships.
- Credentials assessment and development
- New business and pitch support
- Interpreting briefs from a client perspective
- ‘Client of First Presentation’ rehearsal and feedback sessions
- Growth strategies for agencies
Years of board experience, combined with a pragmatic approach to addressing the often conflicting imperatives which Boards face, ensures sensible and actionable advice.
- Facilitation of strategy sessions
- Business model assessment
- Mentoring