Strategic advice for private and public sector businesses

“I’ve had the pleasure of working with Andrew for a number of years on multiple local and international projects. He can simplify complex brand and business issues and help organisations transform themselves to become more consumer focused and results driven. I would highly recommend Andrew to anyone ready for a no-nonsense approach to improving the bottom line.”

“In Andrew we found someone with a wealth of experience who is both commercial and client focussed. He helped us to clarify our offer and new business approach and challenged us to address difficult issues when required. As we scaled MMT, Andrew made a significant contribution to the growth we experienced over six years leading up to the sale of the business, and the subsequent onboarding into the new parent company. He is a warm, authentic, and personable character who develops effective relationships and cares about the people and the business. He is supportive of the team and coaches their success.”

“He uniquely blends a highly personable and warm approach with, when needed, difficult and candid counsel - which makes Andrew essential to our business and, quite simply, one of the industry’s most authentic, truly trusted and highly valued consultants.”

“Andrew believes that great companies are formed by great teams. He is exceptionally astute at determining the dynamics, capabilities, and effectiveness of individual team members as well as the team. He will help a leadership team to better understand their own effectiveness and identify approaches to improve their individual and combined performance. He achieves this with an infectious enthusiasm and warmth that disguises his sharp intellect and vast commercial experience at board level.”

“Andrew is someone you can trust to get things done. His energy is palpable and infectious. He is focused and brings real clarity to complex situations.”

“Andrew Marsden brought his UK wide and international experience to Marie Curie, demonstrating a knowledge and understanding of the needs of our business and always being focussed on our beneficiaries now and in the future.”

“Andrew has a deep understanding of the pub and hospitality industry and the complex business and social environment we operate in. The clarity of his thinking and analysis cuts through to the core of the issues to be resolved, whilst his natural gravitas and engaging manner gets teams to work together in an energetic and productive way to find creative but practical ways to solve them.”

“We all need Andrew Marsden in our corner. Whatever the business objective or issue Andrew has a unerring eye that lets him see straight to the heart of it and he will quite happily then roll his sleeves up and work with you to find the correct way forward. A truly talented and charismatic man, his enthusiasm, humour and charm make him an absolute pleasure to work with.”

“I was told that he was the best marketeer in London. Andrew Marsden is probably the best anywhere! He has the talent to bring a diverse team together often with conflicting ideas and create clear strategy. With his help and guidance, he guided the team at Pipers Crisps through the definition of brand identity and a full rebrand. He then went on to provide clear advice. Andrew listens and engages with everyone involved. His input was instrumental to the development and growth of the business. He is also fun to work with!”

Andrew is one of a very rare breed, the senior marketer with deep experience of operations and finance. Trained in accountancy and having learned his craft at some of the world’s greatest FMCG powerhouses, he combines numeracy, with consumer insight and a deep understanding of the art of the beautifully crafted message. I had the great good fortune to work with Andrew in London and convinced him to take a role as Non-Exec Director of what was then the largest direct and digital agency in the UK, Wunderman. His guidance to the board, to me and to individual directors was invaluable, always bringing the client and consumer perspective into sharp focus.

Having moved client side to Viking Cruises, I asked Andrew to do a review for the owner and board on marketing and guest experience opportunities. As a seasoned cruiser Andrew was well placed to give a full-scale audit of Ship Service, Entertainment and Enrichment, Food & Beverage and all aspects of the journey including advertising. I have not known a business that did not benefit from his critical review and value-added insights.